Branded

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Branded

Branded Pdf/ePub eBook Author:
Editor: Orca Book Publishers
ISBN: 1554694485
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Branded by Summary

The principal announces that the school is implementing uniforms, and Ian finds himself caught in a conflict. His friend Julia wants him to devise a plan to fight the decision, and the principal is determined to convince Ian the uniforms are a good idea. Ian wants nothing to do with the issue. While doing research for a social-justice class, he learns that the manufacturer of the uniforms is on the top-ten list for human-rights violations. When he tells the principal this, all he gets is a reminder that the penalty for refusing to wear the uniforms is suspension, and Ian finds himself caught in a whole new conflict—one with himself. Also available in French.

Branded!

Branded! Pdf/ePub eBook Author: Bernie Brennan,Lori Schafer
Editor: John Wiley & Sons
ISBN: 9780470931769
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Branded! by Bernie Brennan,Lori Schafer Summary

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

Branded Spaces

Branded Spaces Pdf/ePub eBook Author: Stephan Sonnenburg,Laura Baker
Editor: Springer Science & Business Media
ISBN: 3658015616
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Branded Spaces by Stephan Sonnenburg,Laura Baker Summary

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

Branded

Branded Pdf/ePub eBook Author: Beth Williamson
Editor: Beth Williamson
ISBN: 1943089485
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Branded by Beth Williamson Summary

A marriage of convenience shows a determined rancher and a stubborn woman what it means to be branded. When a clause in his grandfather’s will forces Rafe Sinclair to marry or else lose his ranch, he sets his sights on what he thinks is a safe choice—his neighbor Emma Radcliff. Emma has never wanted anything other than to work her family’s horse ranch. But when her father forces her to marry Rafe, she does everything in her power to make the handsome rancher regret his choice of brides. They say oil and water don't mix, but in Emma's and Rafe's case, it does—and the result is fire. When Emma refuses to consummate the marriage, Rafe sets out to prove that marriage him is the best thing that’s ever happened to her.

Branded

Branded Pdf/ePub eBook Author: Jaci Burton
Editor: Penguin
ISBN: 0593098544
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Branded by Jaci Burton Summary

Love is in the air in this sizzling romance from New York Times bestselling author Jaci Burton. Brea McMasters has always been shy around men, living out her fantasies in all her favorite books. But sexy horse wrangler Gage Reilly is making her want to turn all those fantasies into reality. With a little help and encouragement from her two sisters, Brea finally gains enough confidence to go for it with the sexy cowboy, and Gage is more than happy to teach her all there is to know about pleasure. Now they're both spending steamy nights together under clear moonlit skies. But can Brea and Gage find the courage to commit, once intimacy turns to love?

Branded

Branded Pdf/ePub eBook Author: Francis Lynde
Editor: Good Press
ISBN:
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Branded by Francis Lynde Summary

"Branded" by Francis Lynde. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

BrandED

BrandED Pdf/ePub eBook Author: Eric Sheninger,Trish Rubin
Editor: John Wiley & Sons
ISBN: 1119244587
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BrandED by Eric Sheninger,Trish Rubin Summary

Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandE

Branded in History

Branded in History Pdf/ePub eBook Author: Ramya Ramamurthy
Editor: Hachette India
ISBN: 938832269X
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Branded in History by Ramya Ramamurthy Summary

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

Branded

Branded Pdf/ePub eBook Author: Stacy Gail
Editor: Carina Press
ISBN: 1488099537
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Branded by Stacy Gail Summary

You want my hands on you, Celia. Making you shiver, making you moan, making you scream. Admit it. Celia Villarreal had wanted those things with Ryland Brody, Bitterthorn’s golden boy—and wanted them badly enough to make a fool of herself one idiotic night months ago. Naughty children shouldn’t touch what they don’t own. Rejection always stings, but putting a move on Ry had devastating consequences. Now her regret burns as bright as her need—until Ry, as glorious as ever, makes her an offer that might finally be her ticket out of town. I’m not your enemy, darlin’. If you give me half a chance, you’ll see that I can be your hero. When working together leads to grinding all naked-like with the very cowboy who’s seen her at her worst, Celia is afraid she’s made a mistake. Until the truth comes out. This is who we are from now on. Say it. Feel it. Once Ry’s past motivations come to light, Celia must decide if she can give him another chance or turn her back on Bitterthorn—and the one man who’s always wanted her—for good. One-click with confidence. This title is part of the Carina Press Romance Promise: all the romance you’re looking for with an HEA/HFN. It’s a promise! This book is approximately 60,000 words Edited by Angela James

Branded Customer Service

Branded Customer Service Pdf/ePub eBook Author: Janelle Barlow,Paul Stewart
Editor: Berrett-Koehler Publishers
ISBN: 1609943236
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Branded Customer Service by Janelle Barlow,Paul Stewart Summary

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

Branded

Branded Pdf/ePub eBook Author: Alissa Quart
Editor: Basic Books
ISBN: 0786740965
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Branded by Alissa Quart Summary

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

Branded Lives

Branded Lives Pdf/ePub eBook Author: Matthew J. Brannan,Elizabeth Parsons,Vincenza Priola
Editor: Edward Elgar Publishing
ISBN: 0857938142
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Branded Lives by Matthew J. Brannan,Elizabeth Parsons,Vincenza Priola Summary

'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings generated by those employed to serve both the brand and the customer. I recommend reading this book in its entirety. If you are like me, your reading will bring a refreshing fullness to the experience of brands and branding and many new insights.' Mary Jo Hatch, University of Virginia, USBranded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand.This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations. The contributors explore the nuances of employee branding from various disciplinary standpoints such as: organization studies, marketing, human resource management and industrial relations. They take a critical perspective on work and organizations and document the lived experience of work and employment under branded conditions. In investigating the extent to which a variety of organizational strategies seek to mould workplace meanings and practices to further build and sustain brand value and the effectiveness of these in terms of employee responses, the authors question whether the attempt to 'brand' workers' lives actually enhances or diminishes the meaning and experience of work.Based on in-depth qualitative, ethnographic and case study research this compendium will prove essential for researchers working within the general area of employment studies and specifically on branded employment and work. Students in marketing, human resource management and management as well as HR and marketing practitioners interested in employee branding will also find this book relevant and stimulating.

Branded Beauty

Branded Beauty Pdf/ePub eBook Author: Mark Tungate
Editor: Kogan Page Publishers
ISBN: 0749461829
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Branded Beauty by Mark Tungate Summary

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business.

Tourism and the Branded City

Tourism and the Branded City Pdf/ePub eBook Author: Stephanie Hemelryk Donald,John G. Gammack
Editor: Routledge
ISBN: 1317009630
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Tourism and the Branded City by Stephanie Hemelryk Donald,John G. Gammack Summary

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Branded

Branded Pdf/ePub eBook Author: Colette Auclair
Editor: Simon and Schuster
ISBN: 147674582X
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Branded by Colette Auclair Summary

The third lighthearted romance in Colette Auclair’s award-winning Aspen Valley series, Branded takes us on a wild and dreamy ride through the beautiful valleys and mountains of Colorado. Professional, polite, and pearl-wearing, dressage rider and resort consultant Cordy Sims is the last person anyone would expect to initiate a weekend of debauchery. And yet, that’s exactly what she does after meeting a handsome stranger at an Aspen resort. Agreeing that they’ll leave personal details at the door, they indulge in a memorable weekend of carnal recreation. On Sunday night, Cordy doesn’t want to leave this charming, seductive man, but she must play by her own rules. On Monday, Cordy sits in a meeting at the ad agency that’s hired her as a freelancer, and her professional and personal worlds collide. Turns out agency owner Jack Cormier looks just as good in the boardroom as he did in the bedroom. Forced to work together, Cordy and Jack can’t ignore the chemistry that crackles between them, or the deeper feelings that have developed. But secrets and scars from their pasts may prove too formidable, even for a love that’s as powerful as it is unexpected.

Adland

Adland Pdf/ePub eBook Author: James P. Othmer
Editor: Anchor
ISBN: 038553213X
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Adland by James P. Othmer Summary

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

Branded!

Branded! Pdf/ePub eBook Author: Michael Conroy
Editor: New Society Publishers
ISBN: 1550923544
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Branded! by Michael Conroy Summary

Why market campaigns and certification systems are actually working.

Branded

Branded Pdf/ePub eBook Author: Tim Sinclair
Editor: Kregel Publications
ISBN: 0825489369
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Branded by Tim Sinclair Summary

"Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everything to do with being personally branded by Christ."--From back cover

Engaging Consumers through Branded Entertainment and Convergent Media

Engaging Consumers through Branded Entertainment and Convergent Media Pdf/ePub eBook Author: Parreno, Jose Marti
Editor: IGI Global
ISBN: 1466683430
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Engaging Consumers through Branded Entertainment and Convergent Media by Parreno, Jose Marti Summary

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Aaker on Branding

Aaker on Branding Pdf/ePub eBook Author: David Aaker
Editor: Morgan James Publishing
ISBN: 1614488339
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Aaker on Branding by David Aaker Summary

Aaker on Branding provides the principles of branding you need to know to create and manage strong brands. The concepts are culled from the articles, six branding books, and other writings of David Aaker and have been proven to help hundreds of firms develop branding programs. With five sections, it provides a story arc about creating a strong brand that involves understanding that brands are assets, creating a compelling brand vision, bringing the brand to life in the marketplace, maintaining its relevance over time, and managing the brand team to create clarity, synergy, and leverage. The book provides a vehicle for a marketing professional to learn or review the issues, problems, and solutions of branding in a compact form.

Co-Branding

Co-Branding Pdf/ePub eBook Author: T. Blackett,R. Boad
Editor: Springer
ISBN: 0230599672
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Co-Branding by T. Blackett,R. Boad Summary

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area.

Branding and Positioning in Base of the Pyramid Markets in Africa

Branding and Positioning in Base of the Pyramid Markets in Africa Pdf/ePub eBook Author: Charles Blankson,Stanley Coffie
Editor: Routledge
ISBN: 1351038052
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Branding and Positioning in Base of the Pyramid Markets in Africa by Charles Blankson,Stanley Coffie Summary

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Branded Nation

Branded Nation Pdf/ePub eBook Author: James B. Twitchell
Editor: Simon and Schuster
ISBN: 0743271610
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Branded Nation by James B. Twitchell Summary

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.

The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]

The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes] Pdf/ePub eBook Author: Ruth E. Brown Ph.D.,Valerie K. Jones,Ming Wang
Editor: ABC-CLIO
ISBN: 1440833435
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The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes] by Ruth E. Brown Ph.D.,Valerie K. Jones,Ming Wang Summary

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. • Provides easy-to-read, accessible insights from both academic and industry experts that create frameworks for thinking about how to effectively connect with consumers today • Examines how modern advertising works within our digitally focused, always-on-the-go society Enables readers to understand how advertising and marketing has progressed to reach its current state as well as the many options available for connecting with and engaging consumers today and tomorrow • Includes chapters written by luminaries ranging from Don E. Schultz, considered by most to be the father of integrated marketing communications, to Rishad Tobaccowala, chief strategist of Publicis Group and member of its Directoire+, one of the industry's leading visionaries

User Generated Branding

User Generated Branding Pdf/ePub eBook Author: Ulrike Arnhold
Editor: Springer Science & Business Media
ISBN: 383498857X
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User Generated Branding by Ulrike Arnhold Summary

From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

A Cannes Lions Jury Presents: The Art of Branded Entertainment

A Cannes Lions Jury Presents: The Art of Branded Entertainment Pdf/ePub eBook Author: PJ Pereira,Monica Chun,Jules Daly,Richard Dias,Samantha Glynne,Carol Goll,Gabor Harrach,Marissa Nance,Toan Nguyen,Luciana Olivares,Marcelo Páscoa,Misha Sher,Pelle Sjoenell,Jason Xenopoulos,Tomoya Suzuki
Editor: Peter Owen Publishers
ISBN: 0720620597
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A Cannes Lions Jury Presents: The Art of Branded Entertainment by PJ Pereira,Monica Chun,Jules Daly,Richard Dias,Samantha Glynne,Carol Goll,Gabor Harrach,Marissa Nance,Toan Nguyen,Luciana Olivares,Marcelo Páscoa,Misha Sher,Pelle Sjoenell,Jason Xenopoulos,Tomoya Suzuki Summary

A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Festival of Creativity.A collection of essays from jurors on the 2017 Lions Entertainment award. Drawing on years of experience and expertise, working for brands such as Mini, Coca-Cola, Lego, Google, Skype and Intel and for media and advertising giants such as Bartle Bogle Hegarty and MediaCom, the contributors provide a fun and far-reaching study of the evolution of branding and the future of advertising.Live television viewing is decreasing as audiences choose to stream television shows and films via catch-up, YouTube, Netflix, iTunes and other digital platforms. With that shift, intrusive commercial advertising breaks are quickly losing their power as the leading way in which brands communicate with viewers.For the past five years the Cannes Lions international Festival of Creativity has been grappling with how the entertainment and marketing worlds can collaborate in fresh and innovative ways, rather than unsophisticated product placement. In 2017 twenty specialist jurors considered a wide range of ideas submitted in the relatively uncharted category of branded entertainment, regarded by many as the future of advertising. For days they deliberated on what made an entry more or less successful. This book conveys their comprehensively debated conclusions in a series of stimulating essays authored by each juror.Contributors to The Art of Branded Entertainment: Monica Chun, President of PMK.BNC; Jules Daly, president of RSA Films; Ricardo Dias, CMO of Anheuser-Busch InBev's Grupo Modelo in Mexico; Samantha Glynne, Global Vice President of Branded Entertainment at TV production giant FremantleMedia; Carol Goll, ICM Partners Global Head of Branded Entertainment; Gabor Harrach, the New York-based film and TV producer and former Head of Entertainment Content at Red Bull Media House; Marissa Nance, Managing Director for Multicultural Content Marketing & Strategic Partnerships at Media Superpower OMD; Toan Nguyen, partner at Jung von Matt/SPORTS; Luciana Olivares, CCO of Latina Media in Peru; Marcelo Páscoa, Head of Global Brand Marketing at Burger King; PJ Pereira, Founder and Creative Chairman of Pereira O'Dell; Misha Sher, Vice-President at MediaCom Worldwide; Pelle Sjoenell, Bartle Bogle Hegarty's Global Chief Creative Officer; Tomoya Suzuki, CEO of Stories International; Jason Xenopoulos, Chief Vision Officer and Chief Creative Officer of VML.

Managing Tourism and Hospitality Services

Managing Tourism and Hospitality Services Pdf/ePub eBook Author: B. Prideaux,Gianna Moscardo,Eric Laws
Editor: CABI
ISBN: 1845930150
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Managing Tourism and Hospitality Services by B. Prideaux,Gianna Moscardo,Eric Laws Summary

The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.

Branded Women in U.S. Television

Branded Women in U.S. Television Pdf/ePub eBook Author: Peter Bjelskou
Editor: Lexington Books
ISBN: 0739187945
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Branded Women in U.S. Television by Peter Bjelskou Summary

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Luxury and Visual Culture

Luxury and Visual Culture Pdf/ePub eBook Author: John Armitage
Editor: Bloomsbury Publishing
ISBN: 1474239560
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Luxury and Visual Culture by John Armitage Summary

From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary digital culture does luxury still reside in material things, or rather the look of things? In this first study of luxury through the lens of visual culture, Armitage argues that luxury is undergoing a shift from material culture to the immaterial culture of the visual, offering new forms of luxury engagement and unparalleled levels of pleasure never before offered to the senses. Calling for a new understanding of luxury in the changing visual landscape of contemporary society, Luxury and Visual Culture embraces an extraordinary range of cultural forms, including fashion, photography, social media, television, and art. From the masterpieces of Damien Hirst and Jeff Koons, to Richard Avedon's photography and Louis Vuitton's Flagship stores, the book explores key issues of globalization, digitization, consumer identity, “mass” luxury, and the role of art. This text is ideal for all students of contemporary luxury studies, as well as scholars and researchers in the field of visual culture.

City Branding

City Branding Pdf/ePub eBook Author: K. Dinnie
Editor: Springer
ISBN: 0230294790
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City Branding by K. Dinnie Summary

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Strategic Place Branding Methodologies and Theory for Tourist Attraction Pdf/ePub eBook Author: Bayraktar, Ahmet,Uslay, Can
Editor: IGI Global
ISBN: 1522505806
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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Summary

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Fashion Branding and Communication

Fashion Branding and Communication Pdf/ePub eBook Author: Byoungho Jin,Elena Cedrola
Editor: Springer
ISBN: 1137523433
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Fashion Branding and Communication by Byoungho Jin,Elena Cedrola Summary

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Branded by Fire

Branded by Fire Pdf/ePub eBook Author: Nalini Singh
Editor: Penguin
ISBN: 1101082062
FileSize: 471kb
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Branded by Fire by Nalini Singh Summary

#1 New York Times bestselling author Nalini Singh allies two fierce changelings in this explosive Psy-Changeling novel. Though DarkRiver sentinel Mercy is feeling the pressure to mate, she resists savagely when Riley Kincaid, a lieutenant from the SnowDancer pack, seeks to possess her. The problem is not simply that he pushes her buttons; the problem is that he’s a wolf, she’s a cat, and they’re both used to being on top. But when a brilliant changeling researcher is kidnapped from DarkRiver territory in a seemingly senseless attack, Mercy and Riley must work together to track the young male—before his shadowy captors decide he’s no longer useful. Along the way, the two dominants may find that submitting to one another uncovers not just a deadly conspiracy, but a passion so raw, it’ll leave them both branded by fire…

Branded

Branded Pdf/ePub eBook Author: Joseph T. Humphrey
Editor: Intrepid Pen Publishing, L.L.C.
ISBN: 1955729026
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Branded by Joseph T. Humphrey Summary

Henry Murphy’s parents never told him he was from another realm. They couldn’t, because they have become as unaware as Henry. Everything was forgotten—memories siphoned away by the dark force that stalked them. For the last seventeen years, Henry has been living a lie. All those years of hiding have been compromised. Henry’s parents fled as refugees after stealing the location of the furnace—a source of power that would have allowed the Nekura uncontested rule over all life. But with their memories silenced, the Nekura have closed in on them unnoticed. The first warning was the screaming girl. After she broke into Henry’s high school classroom and screamed for him to run, she was hauled away and disappeared. The only friend Henry finds to help him is Charley, a strong-willed orphan girl with a fractured past. Henry is thrust into a reality he never knew existed and must fight against sinister creatures he cannot touch for reasons he doesn’t understand. What he doesn’t know can still hurt him, and it is hunting him down. Their only hope is the Light—a legendary force that bestows intangible power for those connected to it. Henry must uncover the shrouded memory of his family’s past and race to find the furnace before the Nekura tear his family apart and destroy both worlds in the process. Henry will learn the heartache of the forgotten, the joy of the reclaimed, strength beyond himself, and the unbreakable ties that bind family together.

Audio Branding

Audio Branding Pdf/ePub eBook Author: Laurence Minsky,Colleen Fahey
Editor: Kogan Page Publishers
ISBN: 0749478586
FileSize: 391kb
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Audio Branding by Laurence Minsky,Colleen Fahey Summary

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

Branded

Branded Pdf/ePub eBook Author: Laura Wright
Editor: Penguin
ISBN: 1101626151
FileSize: 1966kb
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Branded by Laura Wright Summary

In the small town of River Black, Texas, sits the Triple C—a working cattle ranch that sustains the town. But it also holds painful memories and shocking secrets for the Cavanaugh brothers.... When the Cavanaugh brothers return home for their father’s funeral, they discover unexpected evidence of the old man’s surprising double life—a son named Blue, who wants the Triple C Ranch as much as they do. The eldest son, Deacon, a wealthy businessman who couldn’t wait to leave the ranch and move on with his life, is looking to use his powerful connections to stop Blue at any cost. He never expected the ranch’s forewoman, Mackenzie Byrd, to get in his way. Mac knows Deacon means to destroy the ranch and therefore destroy her livelihood. But as the two battle for control, their attraction builds. Now Deacon is faced with the choice of a lifetime: Take down the Triple C to feed his need for revenge, or embrace the love of the one person who has broken down every barrier to his heart.

City Branding

City Branding Pdf/ePub eBook Author: Viktoria Schoja
Editor: Anchor Academic Publishing
ISBN: 3960675208
FileSize: 1126kb
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City Branding by Viktoria Schoja Summary

City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desirable as a business location, tourist destination or a place to live. As Kavaratzis states, “The beginning lies in the realization that all encounters with the city take place through perceptions and images”. According to Charles Wrench, “anything for which you can construct a mental inventory is a brand”. People connect brands of cities with certain historical aspects. Over time, cities have developed their unique reputation and converted more and more into own brands, due to globalization. City branding is comparable with product branding, where products and services with a strong brand can be sold easier, attracting people and investment compared to the poor branded. While some cities have prospered over the years, others have suffered. Furthermore every city has to compete against other city for its share of the world’s consumers, tourists, businesses, investment, talents, respect and attention on the international level. The objectives of this assignment is to examine how to brand a city properly and to understand the essential steps for implementing a significant brand strategy. For a better understanding of the approach, an anonymous online primary research was done in December 2013, to reflect and explain individual methods. The questions from this result can be founded in the appendix. Additionally one successful branded and one less successful branded city will be discussed.

Little Book of Chavs

Little Book of Chavs Pdf/ePub eBook Author: Lee Bok
Editor: Crombie Jardine Publishing
ISBN: 1291407979
FileSize: 1562kb
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Little Book of Chavs by Lee Bok Summary

Chavs are identifiable by their attitude (anti anything to do with authority, art, culture or the good of society) and clothes. They want money and lots of it, but don't want to have to work for it. Katie Price is a Chav icon. Reality shows and the Lottery are favourite Chav TV programmes. Here is the branded guide to Britain's new elite - the group taking over high streets up and down the country. Love them or hate them, there's no ignoring them!

Branding the Nation, the Place, the Product

Branding the Nation, the Place, the Product Pdf/ePub eBook Author: Ulrich Ermann,Klaus-Jürgen Hermanik
Editor: Routledge
ISBN: 1315393247
FileSize: 322kb
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Branding the Nation, the Place, the Product by Ulrich Ermann,Klaus-Jürgen Hermanik Summary

Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe. Places such as cities or regions, countries and nations attempt to acquire visibility through branding. Geographical imaginations are evoked to brand goods and places as commodities in order to show or create connections and add value. Yet, not all that is branded was originally intended and created for markets. This volume aims to broaden current understanding of branding through a series of contributions from geography, history, political studies, cultural, and media studies, offering insight into how ordinary places, objects and practices become commodities through branding. In so doing, the contributions also show how nation, place and product as targets of branding can be seen as intertwined. To discuss these forms of branding, book chapters refer to states, cities, holiday destinations, food malls, movies, dances, post stamps and other items that serve as brands and/or are branded. The book will be of interest to students and scholars in geography, sociology, history, cultural studies and business studies who would like to gain an understanding of the intricate and surprising ways in which things, places, and cultural practices become brands.

Methods of Group Exercise Instruction

Methods of Group Exercise Instruction Pdf/ePub eBook Author: Mary M. Yoke,Carol K. Armbruster
Editor: Human Kinetics
ISBN: 1492588415
FileSize: 1845kb
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Methods of Group Exercise Instruction by Mary M. Yoke,Carol K. Armbruster Summary

In the constantly evolving world of fitness and exercise, it is challenging to become—and remain—an effective group exercise instructor. Methods of Group Exercise Instruction, Fourth Edition With Online Video, offers expert guidance in a variety of group exercise formats so current and aspiring instructors can hone their skills and create demand for their services. The authors—who have dozens of years of experience—thoroughly explain group exercise training principles, correction and progression techniques, and safety tips. They also have taught this course within a university setting. This research-based text will enhance the skills of group exercise leaders and prepare them to lead more dynamic, safe, and effective classes for clients of differing ages, abilities, and interests. Methods of Group Exercise Instruction, Fourth Edition, goes beyond theory to help fitness instructors and managers understand the why behind class and program design, the proper way to cue participants, and the variety of modalities they can use in their teaching. Revised and reorganized based on current industry best practices, this edition includes the following: Over 100 minutes of online video demonstrating warm-ups, routines, drills, and 15 new class formats A new chapter dedicated specifically to instructing older adults New coverage of high-intensity interval training (HIIT) Two additional sample class plans for featured group exercise formats The text also features a number of additional learning aids to help readers retain and apply the content. Pro Tips offer insights and expertise from industry veterans; boxes and sidebars highlight important topics, research findings, and technique and safety checks; practice drills offer opportunities to apply the information; and evaluation forms are provided to self-assess teaching success. Methods of Group Exercise Instruction, Fourth Edition, will prepare any group fitness instructor for a successful career. Students will gain a strong foundation to earn their group fitness certification, and veteran instructors will be able to refine their skills to increase their marketability and success.

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