What You Need To Know About Marketing

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What You Need to Know About Marketing

What You Need to Know About Marketing Pdf/ePub eBook Author:
Editor: John Wiley & Sons
ISBN: 0857081705
FileSize: 453kb
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What You Need to Know About Marketing by Summary

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activity Chapter 1 - The Product. Chapter 2 - The Marketing Strategy and the Marketing Plan Chapter 3 - Your Customers. Chapter 4 - Pricing and Promotion Chapter 5 - Placement or Distribution. Chapter 6 - Customer Engagement Chapter 7 - Branding Chapter 8 - Social Media and Digital Marketing

This Is Marketing

This Is Marketing Pdf/ePub eBook Author: Seth Godin
Editor: Penguin
ISBN: 0525540849
FileSize: 1319kb
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This Is Marketing by Seth Godin Summary

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.

What You Need to Know about Leadership

What You Need to Know about Leadership Pdf/ePub eBook Author: Jeff Grout,Liz Fisher
Editor: John Wiley & Sons
ISBN: 0857081683
FileSize: 770kb
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What You Need to Know about Leadership by Jeff Grout,Liz Fisher Summary

What You Need to Know About Leadership Business Needs Leaders. Every day, good and bad leaders make and break organizations. If you want to get anywhere in your career, showing leadership is crucial. So what do you really need to know about leadership? Find out: What it’s all about Why vision matters How you can build a great team Why leaders need to motivate and inspire the people around them How to lead when the going gets tough What You Need to Know about Leadership is the book you need to get to the corner office. Read More in the What You Need to Know Series and Get up to Speed on the Essentials...Fast.

What You Need to Know about Strategy

What You Need to Know about Strategy Pdf/ePub eBook Author: Jo Whitehead
Editor: John Wiley & Sons
ISBN: 0857081136
FileSize: 984kb
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What You Need to Know about Strategy by Jo Whitehead Summary

In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows: That getting the right answers depends on asking the right questions Why priorities matter How to map out your internal and external situation How to deal with uncertainty How to make tough choices What your brain does while you’re doing strategy By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

What You Need to Know about Starting a Business

What You Need to Know about Starting a Business Pdf/ePub eBook Author: Kevin Duncan
Editor: John Wiley & Sons
ISBN: 0857082051
FileSize: 1231kb
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What You Need to Know about Starting a Business by Kevin Duncan Summary

Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success: • How you'll know if you've got a good idea • The practicalities of setting up a company • How to manage the money • How to sell what you do • How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence. Introduction Chapter 1 - The Idea Chapter 2 - The Business Plan Chapter 3 - Systems, Tools and Legalities Chapter 4 - Money Chapter 5 - Sales & Marketing Chapter 6 - People Chapter 7 - Growth and Staying Power Chapter 8 - Lifestyle

The Ultimate Guide To Network Marketing

The Ultimate Guide To Network Marketing Pdf/ePub eBook Author: Nathan Sloan
Editor: Nathan Sloan
FileSize: 1470kb
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The Ultimate Guide To Network Marketing by Nathan Sloan Summary

If you could only buy one book on network marketing, then this would be it. Discover cutting edge strategies and tips on how to build a successful network marketing business, specifically designed for the Internet age. There has never been a better time in history to own your own network marketing business and Nathan takes you step by step, from beginner to becoming a successful business owner. Inside you will learn: * How to use the Internet to get people calling you...this alone is worth 100x the price of this book * Learn the 3 biggest mistakes new network marketers make…and how to safely avoid them * A simple trick to “Re-Program your Brain” to let go of all the negative thoughts that are holding you back * Learn the 6 lead generation strategies that will give you more enquiries than you can handle to help get your team in place in the shortest time possible * Learn the 7 simple ways to instantly double your conversion rate…meaning getting more people saying YES! and chasing you to get started * Learn the ‘one sales technique’ that instantly cuts out 90% of the rejection that most other network marketers face each day “Before working with Nathan, I had very little success with my marketing. I would say Nathan is a very focused individual that has a passion to help others succeed and can bring a wealth of knowledge and success to most peoples businesses.” Tej Johal - 7 figure business owner “My Biggest fear before starting was wondering if I was making the right decision! By this I mean that little voice inside your head that says stop. You’re making a mistake. But then, I remembered that you need to quieten that little voice. This training has been awesome. Nathan is a great mentor and coach.I would highly recommend this to others and in fact, have already done so.” Edward Sekula

Customer Is King: How to Exceed Their Expectations

Customer Is King: How to Exceed Their Expectations Pdf/ePub eBook Author: Robert Craven
Editor: Random House
ISBN: 1448132096
FileSize: 1361kb
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Customer Is King: How to Exceed Their Expectations by Robert Craven Summary

Updated eBook edition What happens to your customers when you do business with them? Customer is King helps you to approach the problem from the point of view of the clients and work towards the level of customer satisfaction that makes them come back to you again and again. Practical and packed full of easy-to-understand advice, you'll find: * checklists and worksheets * case studies of real businesses * frequently asked questions

The Marketing Book

The Marketing Book Pdf/ePub eBook Author: Michael J. Baker,Susan Hart
Editor: Routledge
ISBN: 1134506058
FileSize: 923kb
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The Marketing Book by Michael J. Baker,Susan Hart Summary

The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Digital Minds (2)

Digital Minds (2) Pdf/ePub eBook Author: WSI
Editor: FriesenPress
ISBN: 1460282175
FileSize: 595kb
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Digital Minds (2) by WSI Summary

The progression of the Internet hasn’t slowed down one bit; in fact, it’s only just begun. And with capabilities like visitor tracking, geo-targeting and personalized marketing, the business competition on the digital playing field has become more aggressive than ever. The advancements are rapid; adaptation is vital. And yet, business owners are either too tentative to dive in or want to get started but just don’t know where to begin. In the 2nd edition of WSI’s Digital Minds, we provide a map (literally!) that’s designed to help professionals navigate through the complexities of the digital marketing realm. Fourteen of WSI’s thought-leaders explore how online strategies like web design, marketing automation, eCommerce, SEO, reputation management, email marketing and more have been shaped by online consumers and their mobile device du jour! By evolving alongside the growing trends, your brand will be equipped to leave the competition far behind.

Business in Blue Jeans

Business in Blue Jeans Pdf/ePub eBook Author: Susan Baroncini-Moe
Editor: Sound Wisdom
ISBN: 1937879216
FileSize: 1191kb
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Business in Blue Jeans by Susan Baroncini-Moe Summary

The world no longer defines successful businesspeople by their suit and ties. Today we live in a world where any entrepreneur can create a successful, profitable, enjoyable business in whatever style suits him or her the best. And hey, if putting on a suit and heading for your corporate office is what works best for you, that's great. But if throwing on your favorite pair of blue jeans and heading for the beach works better, that's cool too. In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to: Break through the "brain junk" that's been getting in your way to starting a business. Develop a business idea (or hone the one you already have) with real potential for success. Package your idea to attract the people who want what you have to offer and will pay for it. Become visible to your potential customers and clients so that they think of you first. Stand head and shoulders above your competitors without spending an extra dime. Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away. Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!). We live in an ever-changing economy and that can make starting and growing a business seem daunting. But with the right guidance, you, too, can have successful business that makes everything else that you want in life possible.

Everything You Know About Marketing Is Wrong!

Everything You Know About Marketing Is Wrong! Pdf/ePub eBook Author: John North
Editor: Evolve Systems Distribution Pty Ltd
ISBN: 1507891423
FileSize: 1825kb
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Everything You Know About Marketing Is Wrong! by John North Summary

Everything you've ever learned about generating leads and growing your business is wrong. Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. In this #1 Best Selling Book, we'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. What we want to do in book is to teach you a system for marketing your business... to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you... at anytime, anywhere or at any price. What most business owners will focus on is generating more leads at any cost but this isn't the best way to attract prospects to your business. By following our simple 5 step plan: * More Leads * More Conversions * More Transactions * Higher Prices * More Profits We can help you build a million dollar or even multi-million dollar business. Also make sure you take advantage of the free bonuses found in the book! #1 Best Selling Author, JOHN NORTH is a versatile and well-rounded entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John’s passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what’s possible in this modern era and is widely regarded amongst his peers as very innovative and highly creative in his approach. BONUS: REGISTER THIS BOOK NOW (Details in the book after purchase)

Sales & Marketing

Sales & Marketing Pdf/ePub eBook Author: Michael F. O'Keefe,Scott L. Girard,Marc A. Price
Editor: Red Wheel/Weiser
ISBN: 1601634803
FileSize: 1635kb
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Sales & Marketing by Michael F. O'Keefe,Scott L. Girard,Marc A. Price Summary

You have a brilliant idea and are ready to invest all your time and hard-earned cash. But what if you aren’t really sure how to market or sell that stunning service or perfect product? What if you are a bit of an introvert and aren’t even sure that you can sell it at all? In this essential guide, you’ll learn how to: Train and coordinate a sales and marketing team. Establish prices and profit projections. Get and keep customers. Each of the books in the Crash Course for Entrepreneurs series offers a high-level overview of the critical things you need to know and do if you want to survive and thrive in our super-competitive world. Of course, there’s much more to learn about each topic, but what you’ll read here will give you the framework for learning the rest. Between them, Marc A. Price, Michael F. O’Keefe, and Scott L. Girard, Jr. have successfully started 17 companies in a wide variety of fields. Scott was formerly executive vice president of Pinpoint Holdings Group, Inc. Mike founded O’Keefe Motor Sports in 2004 and grew it into the largest database of aftermarket automotive components in the world. Marc has launched seven companies of his own and collaborated with the Federal government, U.S. military, and major nonprofits and corporations.

Marketing Research Kit For Dummies

Marketing Research Kit For Dummies Pdf/ePub eBook Author: Michael Hyman,Jeremy Sierra
Editor: John Wiley & Sons
ISBN: 9780470632567
FileSize: 1715kb
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Marketing Research Kit For Dummies by Michael Hyman,Jeremy Sierra Summary

The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

What You Need to Know About Online Business - An Introductory Guide to Online Business

What You Need to Know About Online Business - An Introductory Guide to Online Business Pdf/ePub eBook Author: Thrivelearning Institute Library
Editor: Lulu Press, Inc
ISBN: 1304803937
FileSize: 733kb
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What You Need to Know About Online Business - An Introductory Guide to Online Business by Thrivelearning Institute Library Summary

An Introductory Guide to Online Business Starting an online business has become more popular - because you can make the extra money you need to either make ends meet, or buy those things you've always wanted. You can also join the successful group who uses the profits as investments, to accrue massive wealth by building more passive income sources. Why worry about family and the limits of your job's pay in any economy? Put your spare time to work for you in building that fortune you've always deserved! Your friends and neighbors will wonder how you got that "raise" when your secret is really an online business run right from your own home. This book is the first step to take toward real financial freedom! Start Now. Get Your Copy Today! Guaranteed Instant Download!

How to Get an MBA

How to Get an MBA Pdf/ePub eBook Author: Morgen Witzel
Editor: Routledge
ISBN: 1134586213
FileSize: 879kb
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How to Get an MBA by Morgen Witzel Summary

How to Get an MBA is a short handbook for either prospective MBA students wanting to know more about what is involved, or students seeking to prepare themselves for the experience to come. As the first step on the road to a managerial career and lifelong learning, the MBA is one of the most important things a student will ever do. The student must take care to acquire not only the hard technical skills that the MBA provides directly through coursework, but also the soft skills, especially the ability to communicate and to establish and maintain networks, which are developed indirectly through the entire MBA experience. The author shows how to get the most out of an MBA programme, the instructors and fellow students. Topics covered include how to: *read and prepare a case *work in teams *design a project *carry out a project *present written material *communicate effectively in classrooms *interact with instructors and fellow students *use libraries and other resources *develop and manage personal networks *look for a job at the end of the programme.

Expanding the Reach of Education Reforms: Perspectives from Leaders in the Scale-Up of Educational Interventions

Expanding the Reach of Education Reforms: Perspectives from Leaders in the Scale-Up of Educational Interventions Pdf/ePub eBook Author: Thomas K. Glennan,Susan J. Bodilly,Jolene Galegher,Kerri A. Kerr
Editor: Rand Corporation
ISBN: 0833040650
FileSize: 1843kb
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Expanding the Reach of Education Reforms: Perspectives from Leaders in the Scale-Up of Educational Interventions by Thomas K. Glennan,Susan J. Bodilly,Jolene Galegher,Kerri A. Kerr Summary

How does one spread a successful educational reform? The essays here recount the authors?' experiences with the scale-up process. Among their lessons are the importance of building the capacity to implement and sustain the reforms, adjusting for local culture and policy, ensuring quality control, providing the necessary infrastructure, and fostering a sense of ownership. The process is iterative and complex and requires cooperation among many actors who must ensure that the results align with goals.

Marketing Campaign Development

Marketing Campaign Development Pdf/ePub eBook Author: Mike Gospe
Editor: Happy About
ISBN: 1600050778
FileSize: 542kb
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Marketing Campaign Development by Mike Gospe Summary

This book is a practical, pragmatic "how to" book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, repeatable campaign development process, including the necessary templates and helpful, practical techniques. This book is your guide that will show you how you can optimize your marketing efforts and achieve an even greater return on your marketing investment. While many of us will recognize a good, well-thought-out marketing campaign when we see one, the single, basic truth about world-class marketing campaign development is that it is easy to say, but hard to do. It is hard to do because we all like to take short-cuts. I hear the lament all too often: "I'm over-worked don't have the time to think strategically" or "Planning is overrated. I just need to get these projects done." As a result, we take short-cuts like "ready, fire, aim." Lack of planning is the slippery slope that leads to wasteful marketing. Then one day we get the call from the corner office to come and explain why our marketing efforts did not produce the desired results. Luckily, architecting world-class campaigns is achievable for any marketing team. Successful marketing requires following a disciplined, systematic approach to working cross-functionally and cross-regionally in order to prioritize marketing objectives, design a customer-engaging go-to-market strategy, and execute the plan.

Brand New You

Brand New You Pdf/ePub eBook Author: Simon Middleton
Editor: Hay House, Inc
ISBN: 1848508778
FileSize: 1057kb
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Brand New You by Simon Middleton Summary

Are you looking for a career change or a promotion? Trying to win your first job or facing redundancy? Do you feel you need a more positive and successful approach to relationships? Are you stuck in a rut of self-doubt and low self-image? Or are you just a bit fed up with the old you? If so, it's time to change your personal 'brand'! By applying the simple strategies well known to the world's great brands, you can make dramatic, positive and lasting change in every aspect of your life. In this book you'll learn to step outside your own skin to discover and reveal your own authentic brand story – and how to position yourself to achieve your personal and professional brand objectives. Brand New You isn't a book about firm handshakes or dressing appropriately for interviews – it goes much deeper than that. It's about crafting and telling your new life story, and then living it!

The Entrepreneur's Guide to Marketing

The Entrepreneur's Guide to Marketing Pdf/ePub eBook Author: Robert F. Everett
Editor: ABC-CLIO
ISBN: 0313350493
FileSize: 423kb
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The Entrepreneur's Guide to Marketing by Robert F. Everett Summary

Marketing often scares entrepreneurs. They've sweat buckets coming up with a valuable product or service, and now they have to sell it? Won't it sell itself? No. But, as marketing expert Bob Everett shows, marketing is just not that hard. At some level, entrepreneurs know that. They know what appeals to them and what leaves them cold. They know when a person or marketing claim is trustworthy, and they know when claims are exaggerated. Yet when it comes to marketing their own products and services to others, entrepreneurs often find it difficult to apply that same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and ethically. Everett first destroys marketing myths: • Marketing is difficult and needs to be done by professionals. • Good marketing has to be expensive. • Marketing skills require extensive training • Marketing requires a great deal of creativity These myths have spawned a multi-billion dollar industry consisting of advertising agencies, public relations firms, marketing consultants, and academic marketing programs in business schools. But as this book shows, marketing is a simple process that anyone can master—and that entrepreneurs must master if they are to succeed. Fortunately, the most effective marketing programs are usually the most honest, simple, and inexpensive. The Entrepreneur's Guide to Marketing is designed to help the entrepreneur, business owner, manager, or marketing professional harness his or her own inner wisdom and personal experience to develop powerful and efficient marketing programs. Both a how-to and a how to think about it book, it takes readers through a step-by-step process of figuring things out for themselves. The result? A successful marketing program that will help entrepreneurs harvest new customers, more dollars, and overall success.

Pitching Products For Small Business

Pitching Products For Small Business Pdf/ePub eBook Author: Laura Rigney
Editor: Brightword Publishing
ISBN: 9780857190413
FileSize: 585kb
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Pitching Products For Small Business by Laura Rigney Summary

The definitive guide to pitching your products to high street buyers. It covers everything from your pitching preparation right through to tips for ensuring your product remains on their shelves.

Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 1

Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 1 Pdf/ePub eBook Author: Yuhang Yang,Maode Ma
Editor: Springer Science & Business Media
ISBN: 364235419X
FileSize: 1264kb
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Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 1 by Yuhang Yang,Maode Ma Summary

The objective of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012) is to facilitate an exchange of information on best practices for the latest research advances in the area of communications, networks and intelligence applications. These mainly involve computer science and engineering, informatics, communications and control, electrical engineering, information computing, and business intelligence and management. Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012) will focus on green information technology and applications, which will provide in-depth insights for engineers and scientists in academia, industry, and government. The book addresses the most innovative research developments including technical challenges, social and economic issues, and presents and discusses the authors’ ideas, experiences, findings, and current projects on all aspects of advanced green information technology and applications. Yuhang Yang is a professor at the Department of Electronic Engineering, Shanghai Jiao Tong University. Maode Ma is an associate professor at the School of Electrical & Electronic Engineering, Nanyang Technological University.

What You Need to Know about Business

What You Need to Know about Business Pdf/ePub eBook Author: Roger Trapp,Sumeet Desai,George Buckley
Editor: John Wiley & Sons
ISBN: 9780857081179
FileSize: 867kb
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What You Need to Know about Business by Roger Trapp,Sumeet Desai,George Buckley Summary

Business is big. Actually, it's often small and medium-sized too. But the point is that it matters – a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you being embarrassed in job interviews. It explains the things you really need to know about business, and will tell you: What the point of business is How what happens in the economy affects real businesses What the law means for business Finance, accounting, shares, bonds etc and other big numbers How companies grow and why the merge (even though most mergers fail) What HR departments actually do all day Time management, motivation, leadership, communication skills and all the other skills you'll need if you want to know what the view's like from the CEO's office After reading it, you'll smile knowingly whenever the advantages of outsourcing, balanced scorecards or Porter's 5 Ps come up in polite conversation.

The Entrepreneur's Guide to Running a Business: Strategy and Leadership

The Entrepreneur's Guide to Running a Business: Strategy and Leadership Pdf/ePub eBook Author: CJ Rhoads
Editor: ABC-CLIO
ISBN: 1440829896
FileSize: 347kb
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The Entrepreneur's Guide to Running a Business: Strategy and Leadership by CJ Rhoads Summary

The final entry in this all-you-need-to-know series summarizes the best points in the previous 12 books, updates many of them, and integrates must-have knowledge into a unified, indispensable whole. • Combines knowledge, expertise, and personal experiences from a group of successful entrepreneurs • Delves into the nitty-gritty of actually starting and running a business, covering the full cycle of business ownership, not just the initial steps • Shares insights into personal growth necessary for success, including leadership and strategic management skills • Explores new ways of obtaining capital such as "crowdsourcing," soliciting for investors over the Internet

Europe and the Politics of Language

Europe and the Politics of Language Pdf/ePub eBook Author: Máiréad Nic Craith
Editor: Springer
ISBN: 0230501893
FileSize: 1520kb
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Europe and the Politics of Language by Máiréad Nic Craith Summary

Do political boundaries impact on concepts of language? How significant is language for citizenship in contemporary Europe? Can disputed languages acquire full status? Should non-European languages receive recognition from the EU? These are among the many questions explored in this new study of official, regional and disputed languages in an ever-changing European context. Broad policy issues and the performance of the range of instruments of policy at local, national and European levels are illustrated with reference to case studies across Europe.

All You Need To Know About Email Marketing

All You Need To Know About Email Marketing Pdf/ePub eBook Author: Nooranii, F,CIEL
Editor: CIEL
FileSize: 956kb
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All You Need To Know About Email Marketing by Nooranii, F,CIEL Summary

There are many articles and books published on Email Marketing. This book describes step-by-step guide on creating a powerful Email Marketing Campaign. By using these tools and techniques, you can quickly outperform your competition. #Learn the basics of Email Marketing #Types of Emails #How to develop powerful content #Scheduling an Email # Analytics

Show Business Handbook: Little Known Tips You Need to Know About the Entertainment Industry

Show Business Handbook: Little Known Tips You Need to Know About the Entertainment Industry Pdf/ePub eBook Author: Jane Golden
Editor: Lulu Press, Inc
ISBN: 1329514211
FileSize: 1601kb
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Show Business Handbook: Little Known Tips You Need to Know About the Entertainment Industry by Jane Golden Summary

Show business can be tough. Sometimes the biggest stars are just ‘discovered’ and others are actually ‘made’. If you’re interested, this ebook is for you. Everything from how to get started to bios of some of the biggest stars in Hollywood, including actors and singers. GRAB A COPY TODAY!

6 Important Things You Need to Know About Affiliate Marketing

6 Important Things You Need to Know About Affiliate Marketing Pdf/ePub eBook Author: Elbert Wade
Editor: Lulu Press, Inc
ISBN: 132965952X
FileSize: 765kb
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6 Important Things You Need to Know About Affiliate Marketing by Elbert Wade Summary

In this ebook, you learn helpful tips on: -Affiliate Programs -Affiliate Tracking Software -What to Watch Out For -And More GRAB A COPY TODAY!

Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead Pdf/ePub eBook Author: David Meerman Scott,Brian Halligan
Editor: John Wiley & Sons
ISBN: 9780470940846
FileSize: 504kb
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Marketing Lessons from the Grateful Dead by David Meerman Scott,Brian Halligan Summary

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Do It! Marketing

Do It! Marketing Pdf/ePub eBook Author: David Newman
Editor: AMACOM
ISBN: 0814432875
FileSize: 1292kb
File Format: Pdf
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Do It! Marketing by David Newman Summary

As a small-business owner or solopreneur, you wear many hats-perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients and only so much time in the day, it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small-business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results." Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to: Avoid blah, blah, blah marketing * Use magnetic marketing strategies that pull-not push-qualified decision-makers into your world * Get noticed * Position yourself as an expert * Become the obvious choice in your market * Do social media right * Zero in on your customers' pain/gain factors * Learn to speak their language * Get a steady stream of referrals * Identify and focus on high-payoff activities * Cultivate and leverage enthusiastic advocates * And more! Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

Bounce, Don't Break

Bounce, Don't Break Pdf/ePub eBook Author: Brande Roderick
Editor: Running Press Adult
ISBN: 0762440406
FileSize: 876kb
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Bounce, Don't Break by Brande Roderick Summary

Brande Roderick, former Playmate of The Year and star of Celebrity Apprentice Season 2, is your advisor, confidante, and stand in best friend in this fun, comprehensive guide to getting the best out of life from someone who knows how to live it! Bounce, Don’t Break has something for every age—from the young woman unsure of what lies ahead to the seasoned career woman who is looking to sharpen her game. Brande offers the straight-talking advice that women need the most (and don’t always get)—words of wisdom she has shared with and received from her closest and most successful friends. Inside you’ll find 8 keys to success, including tools to help YOU: assess and improve your self-reliance and self-esteem; identify personal and professional goals; strategize financially to reach short and long term aims; navigate dating and your search for Mr. Right; and much more. Brande convinces you that personal resilience, hard work, and clear-cut goals are the means to realizing your dreams. Packed with fun and informative quizzes, useful tips and tricks, as well as personal anecdotes and nearly 30 color photographs, Bounce, Don’t Break will have you well on your way to enjoying the same level of success as Brande herself.

Managing Money, Measurement and Marketing in the Allied Health Professions

Managing Money, Measurement and Marketing in the Allied Health Professions Pdf/ePub eBook Author: Robert Jones,Fiona Jenkins
Editor: CRC Press
ISBN: 1138031216
FileSize: 1087kb
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Managing Money, Measurement and Marketing in the Allied Health Professions by Robert Jones,Fiona Jenkins Summary

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

Mlm Network Marketing: Everything You Need to Know About Mlm Leads, Mlm Prospecting and Mlm Marketing

Mlm Network Marketing: Everything You Need to Know About Mlm Leads, Mlm Prospecting and Mlm Marketing Pdf/ePub eBook Author: Madaline Tatom
Editor: Lulu Press, Inc
ISBN: 1329512049
FileSize: 966kb
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Mlm Network Marketing: Everything You Need to Know About Mlm Leads, Mlm Prospecting and Mlm Marketing by Madaline Tatom Summary

MLM is a powerful business concept for many reasons but the most obvious is for the type of income it can provide the network marketer. It is so powerful that many fortune 500 companies have used, some are still using, this business model to build their multi-million dollar empire. This ebook will give you a great start and tons of information on MLM and getting your business off the ground! GRAB A COPY TODAY!

The CEO's Guide to Marketing

The CEO's Guide to Marketing Pdf/ePub eBook Author: Lonny Kocina
Editor: Greenleaf Book Group
ISBN: 0999069314
FileSize: 1768kb
File Format: Pdf
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The CEO's Guide to Marketing by Lonny Kocina Summary

This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. ​The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina

Start with Why

Start with Why Pdf/ePub eBook Author: Simon Sinek
Editor: Penguin
ISBN: 1101149035
FileSize: 1607kb
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Start with Why by Simon Sinek Summary

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

The Quintessence of Marketing

The Quintessence of Marketing Pdf/ePub eBook Author: Nils Bickhoff,Svend Hollensen,Marc Opresnik
Editor: Springer
ISBN: 3642454445
FileSize: 1651kb
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The Quintessence of Marketing by Nils Bickhoff,Svend Hollensen,Marc Opresnik Summary

What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena

Mystery of Making It: Reveals the Secrets of Marketing Art-How Artist Senkarik Sold the First Piece in 1980 and has Exceeded $7 Million in Sales

Mystery of Making It: Reveals the Secrets of Marketing Art-How Artist Senkarik Sold the First Piece in 1980 and has Exceeded $7 Million in Sales Pdf/ePub eBook Author: Jack White
Editor: Lulu Press, Inc
ISBN: 1257151932
FileSize: 1973kb
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Mystery of Making It: Reveals the Secrets of Marketing Art-How Artist Senkarik Sold the First Piece in 1980 and has Exceeded $7 Million in Sales by Jack White Summary

Mystery of Making IT destroys all the myths learned in art school that have been passed down from generation to generation and will transform your career. Written for the seasoned pro as well as those just starting to market their art. Over a thousand artists have read this book and say it has dramatically changed their lives. Learn the secrets guarded by the professionals and find the path to your own success. Jack White has been a successful artist for over 40 years and freely shares his experience.

Aweber Marketing Tips

Aweber Marketing Tips Pdf/ePub eBook Author: Luck Carvalho
Editor: Editora Bibliomundi
ISBN: 1526041022
FileSize: 1047kb
File Format: Pdf
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Aweber Marketing Tips by Luck Carvalho Summary

There was a time where if someone wanted to do business with you they had to try to get your attention through direct mail, telemarketing or face-to-face.The problem? Most of the time these marketing methods were completely unsolicited - they were “push,” as marketers pushed information to consumers. As a result, we often refer to these solicitations in a negative way and respond angrily. We use terms like:'Junk Mail'‘Harassment’'Snake Oil’So how is email marketing different?The major difference between email marketing and the other marketing methods is that people opt-in – or choose – to receive your marketing message. This is GOLDEN.It’s like an open-door invitation to share your information and expertise with your customers. That, my friend, is something you just can't pay for.Convinced it's time to pay attention to email marketing? Then let’s talk about where to start. In this report you're going to learn everything you need to know about starting your first email list with one of the most popular and best email software programs on the internet: Aweber.In this report we'll cover:1. What Is an Email List?2. How Do You Get Subscribers?3. Why Build an Email List?4. Why Use Aweber For Email Marketing?5. HTML or Text Messages or Both?6. How to Set up Your List & Opt-in Form in Aweber 7. How to Set Up an Autoresponder in Aweber8. How to Send a Broadcast in Aweber 9. How to Set up a Blog Broadcast in Aweber 10. Finding Targeted and Interested Subscribers 11. The Rules & Laws Around Col ecting Email Addresses 12. Email Marketing Statistics13. Show Me The Money - How to Make Money With Your Email List 3Recommendation: You’l get the greatest value from this report if you fol ow along in real time as we discuss these topics. Even better -- you can sign up for a trial that gives you Aweber access for 30 days for only $1. Grab that and learn as you go here:http://www.Aweber.comJust click 'order' and you'll see this:All signed up and ready to go? Great! Let’s get started.

How to Win Friends and Influence People

How to Win Friends and Influence People Pdf/ePub eBook Author: Dale Carnegie
Editor: Sristhi Publishers & Distributors
ISBN: 8194790891
FileSize: 1847kb
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How to Win Friends and Influence People by Dale Carnegie Summary

Do you feel stuck in life, not knowing how to make it more successful? Do you wish to become more popular? Are you craving to earn more? Do you wish to expand your horizon, earn new clients and win people over with your ideas? How to Win Friends and Influence People is a well-researched and comprehensive guide that will help you through these everyday problems and make success look easier. You can learn to expand your social circle, polish your skill set, find ways to put forward your thoughts more clearly, and build mental strength to counter all hurdles that you may come across on the path to success. Having helped millions of readers from the world over achieve their goals, the clearly listed techniques and principles will be the answers to all your questions.

Instagram Marketing

Instagram Marketing Pdf/ePub eBook Author: IntroBooks
Editor: IntroBooks
FileSize: 1058kb
File Format: Pdf
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Instagram Marketing by IntroBooks Summary

Instagram is all about how the consumers react to the changing brands these days. They expect all the brands to connect visually, which are giving rise to newer challenges for the companies to implement new marketing techniques. It is an amazing way for the brands to communicate to their customers in a natural and an inconspicuous way. Instagram has been adopted by most of the brands so that they can cover all the bases on prevalent social media but have been unable to completely utilize the platform as an effective marketing channel. More than 400 million eyes are on this social site but most of them have been unable to get their messages across, it seems as the messages are being lost in the burst of content. Instagram moves at a faster pace in comparison to the other social sites, and the brands seem to have problems in marketing using a visual medium and creating cost effective ways to procure good imagery, at this pace.

Management and Business: What You Need to Know About Business Management

Management and Business: What You Need to Know About Business Management Pdf/ePub eBook Author: Brian Olson
Editor: Lulu Press, Inc
ISBN: 1365056082
FileSize: 1531kb
File Format: Pdf
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Management and Business: What You Need to Know About Business Management by Brian Olson Summary

There is a lot to learn when it comes to Management, and the more you know the better you will do. If you are looking for a top management position with a high earning potential then I would make sure you read this ebook because the more you know, the better to beat your competition!